News Byte: Portable Predictive Analytics

Share this content:
News Byte: Portable Predictive Analytics
News Byte: Portable Predictive Analytics

Loyalty Builders this week introduced a new platform that analyzes customers' past behavior to predict future purchases at the individual account and individual product level.  

Longbow 2.0 takes in basic transaction data, such as a customer ID and transactions, and identifies the best customers to include in individualized marketing campaigns and what to offer each one. It also can be used to create individualized marketing messages. 

“This puts the power of customer analytics into the hands of marketers themselves,” says Loyalty Builders CEO Mark Klein. “Spray and pray campaigns have supposedly given way to one-to-one marketing, but that didn't analyze customer behavior at the individual level. We are at the inflection point where individualized marketing is not only possible, but very easy.”

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above