News Byte: InsideView Intros Two New Products

Share this content:
B2B marketing gets targeted.
B2B marketing gets targeted.

InsideView CMO Brian Kelly says that the two products his company added to its marketing solution today are bellwethers of an opportunity for targeting in B2B marketing.

“B2B marketers are getting good at top of the funnel activities; now they need to work on the middle,” Kelly says. “They're switching gears to ‘Target.' They're saying yes, give me all the companies in my profile in the Northeast, but also tell me who just opened a new office or got new funding and who in my company knows them.”

The first of the company's new products, InsideView Clean, de-duplicates and updates existing marketing databases so that the second, Target, can better enable segmentation and list building based on social insights and professional connections.

“Most companies and data providers haven't changed their approach to building their databases,” Kelly says. “Their accuracy is in the 60% range and they've settled for that. Now market forces have emerged to force them to change their ways.”

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here