News Byte: Datalogix Names new CMO
Datalogix CMO Wolfe Pereira
Datalogix, a data company that specializes in uniting online and offline marketing strategies, today announced the appointment of former Starcom MediaVest Group executive Steven Wolfe Pereira as its new CMO.
Wolfe Pereira, who led the Innovation, Commerce & Technology practice at MediaVest, is recognized as a thought leader in muticultural marketing. Former VP of partnership marketing at Univsion, he has advised CMOs at companies including Coca-Cola, Mondelēz, P&G, Walmart and Yahoo!
Joining the company early next month, Wolfe Pereira will assume global responsibility for Datalogix's brand advertising, corporate communications, and product and vertical marketing initiatives. He also will lead Datalogix's global agency partnerships and development.
"By partnering with advertisers, agencies, adtech companies, and publishers, Datalogix is in a unique position to help all facets of the industry build, reach and measure purchase-based audiences," Wolfe Pereira commented.