New York Life Taps May & Speh
The two-year agreement will include data integration, enhancement processing, data warehousing and decision support to enhance New York Life's AARP customer relationship management process.
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USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
Everyone says the human touch will be needed for the foreseeable future. Here's why that's true
Image recognition, chatbot interaction, voice recognition, and other AI-driven factors are impacting the user interface. It's also changing analytics reporting of customer experience
That's the promise from the 2018 Demandbase ABM Summit, and we sat down with CEO Chris Golec to preview the event