New York Life Taps May & Speh
The two-year agreement will include data integration, enhancement processing, data warehousing and decision support to enhance New York Life's AARP customer relationship management process.
Sara Spivey, CMO of Bazaarvoice
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Three new, key data points are coming into focus