New York Life Taps May & Speh
The two-year agreement will include data integration, enhancement processing, data warehousing and decision support to enhance New York Life's AARP customer relationship management process.
Andy Monfried of Lotame on the blurring lines between martech and adtech
Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine
Sara Spivey, CMO of Bazaarvoice