New York Life Taps May & Speh
The two-year agreement will include data integration, enhancement processing, data warehousing and decision support to enhance New York Life's AARP customer relationship management process.
Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.