New Pub Will Target Digital Tech Enthusiasts

Share this content:
MKTG SF and Prosumer Media Corp. yesterday announced a collaboration to launch Dig_iT, a magazine they claimed would be a digital lifestyle publication.


The target audience will be the top 10 percent of the tech enthusiast market, the companies said. Based on market research by the firms, the target demographic will be 60 percent male with an age range of 30-50.


The magazine is to debut this fall and is the creation of Fred Davis and David Bunnell. Davis is a founder of the Ziff-Davis computer publishing division and a former editor of PC Magazine, PC Week and MacUser. He was also instrumental in the launches of Wired and CNET. Bunnell is best known for launching magazines including PC Magazine, PC World and Macworld.


Recipients of Dig_iT will include paid subscribers as well as qualified circulation.


MKTG SF and Prosumer Media Corp. are both in San Francisco.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above