New Pub Will Target Digital Tech Enthusiasts

Share this content:
MKTG SF and Prosumer Media Corp. yesterday announced a collaboration to launch Dig_iT, a magazine they claimed would be a digital lifestyle publication.


The target audience will be the top 10 percent of the tech enthusiast market, the companies said. Based on market research by the firms, the target demographic will be 60 percent male with an age range of 30-50.


The magazine is to debut this fall and is the creation of Fred Davis and David Bunnell. Davis is a founder of the Ziff-Davis computer publishing division and a former editor of PC Magazine, PC Week and MacUser. He was also instrumental in the launches of Wired and CNET. Bunnell is best known for launching magazines including PC Magazine, PC World and Macworld.


Recipients of Dig_iT will include paid subscribers as well as qualified circulation.


MKTG SF and Prosumer Media Corp. are both in San Francisco.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above