New Products Unveiled at Fall DMA Show

NEW ORLEANS -- As usual, a bevy of new products and services were introduced at the Direct Marketing Association's annual fall show here this week.

KnowledgeBase Marketing, Richardson, TX, a marketing information and customer relationship management vendor, launched iBase, a secure, easy to use portal that allows KnowledgeBase customers access to the company's products and services at any time. As a result, customers can order, manage and monitor their direct marketing needs online and on demand. In addition, the portal allows customers to track job progress, engage in two-way dialogue and share documents with their KnowledgeBase marketing team.

The first phase of the iBase offering includes list counts and list rental, address hygiene, address standardization, NCOA, merge/purge, data enhancement and data warehousing. By year-end, customers will be able to use iBase to access fully integrated CRM tools, including business intelligence, Web intelligence, campaign management, modeling and segmentation.

• MatchLogic Inc., Westminster, CO, the CRM subsidiary of Excite@Home, announced the expansion of its MatchLogic CRM Database Solutions capabilities.

The two-part suite of CRM Database Solutions -- which includes MatchLogic eVista Solution and MatchLogic NCR Alliance Solution -- supports marketers in identifying their best prospects and customers across multiple channels, while offering the tools and database marketing consulting expertise to build lasting and loyal relationships.

• Customer Affinity, Chattanooga, TN, announced a service that allows the customers of catalogers to rate their fulfillment operations. In turn, the solution allows catalogers to monitor and improve their operation -- or the operations of the fulfillment companies they use.

Customer Affinity will formulate a customer satisfaction survey with a cataloger that can be included as a business reply form in the box of a purchase. The surveys ask customers to rate companies and can be tailored to key areas of the client's business.

The cost for the service is $4,900 for six months; there are extra costs for quarterly reports.
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