New Products Unveiled at Fall DMA Show

Share this content:
NEW ORLEANS -- As usual, a bevy of new products and services were introduced at the Direct Marketing Association's annual fall show here this week.


KnowledgeBase Marketing, Richardson, TX, a marketing information and customer relationship management vendor, launched iBase, a secure, easy to use portal that allows KnowledgeBase customers access to the company's products and services at any time. As a result, customers can order, manage and monitor their direct marketing needs online and on demand. In addition, the portal allows customers to track job progress, engage in two-way dialogue and share documents with their KnowledgeBase marketing team.


The first phase of the iBase offering includes list counts and list rental, address hygiene, address standardization, NCOA, merge/purge, data enhancement and data warehousing. By year-end, customers will be able to use iBase to access fully integrated CRM tools, including business intelligence, Web intelligence, campaign management, modeling and segmentation.


• MatchLogic Inc., Westminster, CO, the CRM subsidiary of Excite@Home, announced the expansion of its MatchLogic CRM Database Solutions capabilities.


The two-part suite of CRM Database Solutions -- which includes MatchLogic eVista Solution and MatchLogic NCR Alliance Solution -- supports marketers in identifying their best prospects and customers across multiple channels, while offering the tools and database marketing consulting expertise to build lasting and loyal relationships.


• Customer Affinity, Chattanooga, TN, announced a service that allows the customers of catalogers to rate their fulfillment operations. In turn, the solution allows catalogers to monitor and improve their operation -- or the operations of the fulfillment companies they use.


Customer Affinity will formulate a customer satisfaction survey with a cataloger that can be included as a business reply form in the box of a purchase. The surveys ask customers to rate companies and can be tailored to key areas of the client's business.


The cost for the service is $4,900 for six months; there are extra costs for quarterly reports.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here