New Magazine Targets Homeland Security Market

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Homeland Protection Professional, the first publication to target the homeland defense community, launched yesterday with a circulation of 20,000.

Homeland Protection Professional will be published bimonthly through the remainder of the year and is scheduled to go monthly in 2003.

The magazine is aimed at senior managers in the emergency response and preparedness community. The market for homeland defense is estimated to be as much as $138 billion in 2003, according to a recent study by Deloitte Consulting and Aviation Week.

Subscriptions are available by visiting and registering on the magazine's Web site

The magazine is published by A.J. Parrino & Associates Ltd, Chicago, which was founded by Anthony J. Parrino, former publisher of Fire Chief Magazine.

"Currently everything is in the earliest stages of formation and there is still a great deal of confusion within the homeland protection and security community, about such basic issues as what is homeland security and who does it encompass," Parrino said. "Our role will be to report on the community's formation, provide the information and insights to first help coalesce the community and then share knowledge and breaking news. We believe the potential readership will be in excess of 60,000 professionals in more than 20 different disciplines but all sharing a common goal."

The first issue includes 14 pages of advertising, ranging from associations to specific products.

Scott Baltic, former editor of Fire Chief, is the editor with a team of five contributing editors and designers.


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