New FTC Rules Set for Pre-Approved Offers

Share this content:
New rules for pre-approved credit card and insurance offers require additional disclosures about the consumer's right to opt out of such marketing, the Federal Trade Commission said this week.


Marketers of pre-approved credit cards need to include "layered" disclosures in their solicitations. Disclosures must contain a short introductory disclosure, including a toll-free number to call to opt out, followed by a long notice giving detailed opt-out information.


The short notice must appear on the document designed to be seen first by the consumer, including the cover letter. The new rule also specifies format, type size and presentation requirements for the notices.


The FTC enacted the rule changes under the Fair and Accurate Credit Transactions Act of 2003, which requires "simple and easy to understand" disclosures. It first proposed these changes in September 2004.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here