NetCreations Provides Double Opt-In for 101communications

Share this content:
NetCreations Inc.'s PostMasterDirect service will build and manage double opt-in e-mail lists relating to the Internet technology industry for integrated media firm 101communications in a deal announced yesterday by NetCreations.


101communications, Chatsworth, CA, has a database of more than 1.5 million IT professionals who subscribe to its 10 magazines, attend its more than 30 conferences or use its digital offerings.


It currently has a single opt-in database of e-mail addresses of its customers who have subscribed online to one of 101communications' magazines or e-mail newsletters and voluntarily signed up to receive announcements about technology products and services in their areas of interest.


NetCreations and 101communications will build the new database by double opting in these customers. Through the partnership, double opt-in lists will be made available and selectable by nearly 90 areas of interest in these nine categories: training and certification; programming and development; IT management; Web services/e-commerce; data warehousing and storage; security; operating systems; software; and hardware.


New York-based NetCreations' PostMasterDirect network consists of more than 500 sources and more than 50 million double opt-in e-mail addresses, including more than 13 million business-to-business prospects.


101communications' publications include Microsoft Certified Professional, Application Development Trends, Federal Computer Week and Enterprise Systems.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above