Netcentives to Design CMGI Loyalty Program

Share this content:
Netcentives Inc., Andover, MA, has agreed to create an online loyalty program called CMGI Points, for CMGI, New York, and its member companies. As part of the agreement, CMGI will purchase 4.9 percent of Netcentive's outstanding common stock.


CMGI network sites will be able to earn CMGI Points and then redeem those points for a selection of rewards options, including air travel on leading carriers, which are exclusive to Netcentives. Additionally, a user interface will allow people participating in the CMGI Points program to view account balances and recent activity from any participating site in the CMGI network, regardless of where those points were collected.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here