Neiman Marcus Direct Taps ALC as Outside Manager

Share this content:
After 13 years of inhouse list management, Neiman Marcus Direct, Irving, TX, last week named American List Counsel, Princeton, NJ, list manager of its Neiman Marcus By Mail and Horchow catalog properties.


"American List Counsel has been our principal broker for quite a long time," said Jessica Weiland, vice president


of NM Direct.


The files that ALC now manages: Neiman Marcus core catalog file of more than 260,000 12-month upscale apparel, accessories and home furnishings buyers; Horchow Collection file of more than 200,000 12-month home furnishings, linens, décor and culinary buyers; Horchow Home file of 27,000 12-month classic furniture and lighting buyers; Trifles file of 18,000 12-month contemporary home décor and apparel buyers; Horchow Universe file, which combines Horchow, Horchow Home and Trifles names and has more than 215,000 12-month buyers; and Grand Finale clearance file of 18,000 12-month buyers.


ALC is also handling the Neiman Marcus International and Horchow Collection International files of Japanese and Canadian buyers.


Selects on the files include geography, gender, recency, dollar, multibuyer and a number of product categories. Most of the buyers are upscale females 45 to 50 years old.


"We're very excited," said Lenny Medico, vice president of list management at ALC, "We're really looking to expand their existing usage into new markets and secondary markets and further solidify their presence in the catalog market."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above