*NCDM: YellowBrick Solutions Debuts Open CRM Platform

Share this content:
LAS VEGAS -- YellowBrick Solutions yesterday introduced an out-of-the-box platform solution that seamlessly integrates all of a company's customer touch point applications. The company made the announcement at the 24th National Center for Database Marketing Conference and Exhibition here.


The platform, called Visitant, integrates all of these touch points, including e-mail, Internet, call center, point-of-sale, sales force automation, wireless, and traditional direct mail to give a holistic and instantaneous view of the customer.


"Companies have made sizable investments in customer relationship management applications, only to receive disappointing results because they end up with several different channels of customer information," said Gene Ferruzza, founder and president of YellowBrick, San Francisco. "It has been impossible to put the data gathered together to achieve a measurable customer experience."


He said, however, that Visitant allows this to take place, which ultimately can "increase customer retention rates, cross-sell ratios and positive respond rates for promotions."


Visitant employs touch point adapters that enable CRM, data mining and Web-based customer interaction applications to quickly exchange customer information through an open and scalable platform.


"Integrating customer information from multiple applications is a problem that the industry has been grappling with for some time," said Denis Pombriant, senior analyst at the Aberdeen Group, Boston. "Leading CRM vendors have been trying to accomplish this integration through expanded application offerings and partner relationships.


"The Visitant platform, however, offers a unique approach to gathering and delivering real-time information from multiple applications sources so that marketers can instantly present the most effective and relevant messages to their customers."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above