*NCDM Speaker: Loyal Customers Bring Profits

Share this content:
LAS VEGAS -- A cancellation by the originally scheduled opening keynote speaker at the 25th National Center for Database Marketing conference here left Thomas Wick, senior consultant for global marketing at Hewlett-Packard Co., with little time to prepare his own speech.


But he knew that the details of a data integration project he has been working on at Hewlett-Packard would be relevant.


In addition to looking at how the integration of customer data can improve customer relationship management, the main theme of Wick's speech Monday was: customer loyalty equals profit.


"Customers interact with you from a lot of different sources and they build a perception of you over time based on those interactions," he said. "You have to build an exciting promise that generates involvement on their part. Build an exciting dream and then take the steps necessary to make it real for them."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above