**NCDM: Marketing Author Tells Attendees They Need to Know About Their Customers

Share this content:
ORLANDO, FL -- Jim Sterne, the author of four books on Internet marketing, told a crowd of 700 at the 26th National Center for Database Marketing Conference and Exhibition yesterday about the importance of understanding their customers.


In a lively presentation, Sterne said Internet marketers should measure their customers' life cycle by tracking click throughs, user visits, sales, lifetime value and loyalty.


Once they find out who their best customers are, marketers should track how these customers navigate the site and how long they are on the site. With this information, marketers can begin a relationship with their best customers.


In the future, however, Sterne said more companies would take part in more robust metrics to form a better relationship with customers. For example, Sterne said customer relationship management allows companies to make all information about every customer available in real time and at every touch point.


Sterne said not all companies have reached this point yet, but examples can be found on popular sites such as Amazon.com and Dell.com.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here