**NCDM: Credit Card Companies Send the Most Unwanted Direct Mail in the US, Study Says

Share this content:
ORLANDO, FL -- Banking, credit card and insurance organizations are the worst purveyors of unsolicited direct mail, according to a study by PrimeResponse, Cambridge, MA, a customer relationship management company.


The results were announced yesterday at the 26th National Center for Database Marketing Conference and Exhibition.


The initial findings of the study, called "Junk Mail Offenders in the New Economy," come from a four-part global research study that gathered feedback from 1,000 adults in Australia, France, Germany, Netherlands, the United Kingdom and the United States.


In the United States, respondents cited credit card companies as the worst offenders, pushing 64 percent of all unwanted direct mail. Similar results were reported in the United Kingdom, where credit card companies were said to be responsible for more than 50 percent of all unwanted consumer solicitations. In France, Germany, Netherlands and Australia, banks, building societies and credit card companies were highlighted as the worst offenders.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above