**NCDM: Credit Card Companies Send the Most Unwanted Direct Mail in the US, Study Says

Share this content:
ORLANDO, FL -- Banking, credit card and insurance organizations are the worst purveyors of unsolicited direct mail, according to a study by PrimeResponse, Cambridge, MA, a customer relationship management company.


The results were announced yesterday at the 26th National Center for Database Marketing Conference and Exhibition.


The initial findings of the study, called "Junk Mail Offenders in the New Economy," come from a four-part global research study that gathered feedback from 1,000 adults in Australia, France, Germany, Netherlands, the United Kingdom and the United States.


In the United States, respondents cited credit card companies as the worst offenders, pushing 64 percent of all unwanted direct mail. Similar results were reported in the United Kingdom, where credit card companies were said to be responsible for more than 50 percent of all unwanted consumer solicitations. In France, Germany, Netherlands and Australia, banks, building societies and credit card companies were highlighted as the worst offenders.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here