NBA Teams Up with StratBridge For CRM

Share this content:
The National Basketball Association said yesterday it has tapped StratBridge to provide NBA teams with access to StratTix data analysis software, which the league expects will enhance ticket sales.


Throughout the year, NBA teams will be able to use technology to manage ticket inventory, including access to graphical representations of sold and available in-arena seating, analysis of ticket sales and individual seating information for every game. The StratTix Premium service will give teams access sales information at any time.


Last season the NBA set an all-time attendance record for the second consecutive season with 22 million fans attending NBA regular and postseason games.


StratTix will also provide NBA teams with access to a predictive analytics tool that will offer information on various team promotional strategies.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above