NBA Teams Up with StratBridge For CRM

Share this content:
The National Basketball Association said yesterday it has tapped StratBridge to provide NBA teams with access to StratTix data analysis software, which the league expects will enhance ticket sales.


Throughout the year, NBA teams will be able to use technology to manage ticket inventory, including access to graphical representations of sold and available in-arena seating, analysis of ticket sales and individual seating information for every game. The StratTix Premium service will give teams access sales information at any time.


Last season the NBA set an all-time attendance record for the second consecutive season with 22 million fans attending NBA regular and postseason games.


StratTix will also provide NBA teams with access to a predictive analytics tool that will offer information on various team promotional strategies.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here