Naviant Selects Provider of Streaming, Transactional E-Mail Capabilities

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Database marketing firm Naviant, Boca Raton, FL, will offer its clients streaming and transactional e-mail capabilities from online marketing software and services provider MindArrow Systems, Naviant said yesterday.

MindArrow Systems Inc., Aliso Viejo, CA, provides RadicalMail, an interactive e-mail platform that delivers streaming audio and video directly in the body of the e-mail message. The company said its technology also allows for secure data collection within the body of the message for conducting transactions.

Through the partnership, Naviant's e-mail customers will be able to assemble and deploy rich media and interactive e-mail campaigns using RadicalMail.

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