Naviant Continues Acquisition Streak With 24/7 Mail

Share this content:
Naviant Inc. said yesterday that it would acquire majority interest in the 24/7 Mail e-mail marketing division of 24/7 Real Media Inc., the latest in a string of acquisitions by the Boca Raton, FL, database marketing firm.


The purchase price of the majority stake is up to $4 million, with $1 million paid in cash at closing, $1 million payable in installments over the next nine months, and up to $2 million payable quarterly over three years contingent on future gross profit. Naviant also has an option to acquire 24/7 Real Media's remaining minority stake in the business.


The firms will cross-market their products and services while operating out of their current locations.


On March 18, Naviant said it would acquire Deerfield Beach, FL-based loyalty marketer Sweepsclub.com. It bought Data One Marketing, Boca Raton, a fellow marketing company, on Feb. 20. In November, Naviant merged with opt-in e-mail firm eDirect.com.


Naviant has a database of more than 60 million e-mail names with postal addresses attached. It handles hi-tech product registrations for companies online. Naviant's database includes e-mail addresses and corresponding postal addresses, a combination that lets marketers know better who they are reaching. Clients include AT&T, Microsoft and Oracle.


New York-based 24/7 Media Inc. acquired rival ad network Real Media Inc. in October in a stock deal worth more than $1.9 million.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above