Naviant Buys Softbank Marketing Solutions

Share this content:
Naviant Inc., Newtown Square, PA, said yesterday it reached an agreement to acquire Softbank Marketing Solutions, which offers Web-based product-registration technology for hi-tech companies and online marketing solutions. Naviant, which maintains a database of 17 million Internet user households and provides marketing and customer relationship management services, said the purchase of SMS would enhance its ability to deliver Web-based value-added services. SMS, Boston, is a unit of Softbank Holdings Inc.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above