Nationwide Boost Direct Response

Share this content:
In response to changing customer needs and preferences, Nationwide Insurance will expand its direct response capabilities in a plan to double revenues to $15 billion by 2002. Nationwide will target the Midwest and West, areas where has litle presence, by boosting its West Coast base in Portland, OR. The company is making a major investment in its database marketing systems to foster major growth of that operation. Policies will become more readily available over the telephone, through the Internet or from banks. "Nationwide's aim is to thrive in a rapidly changing and intensely competitive marketplace by best serving our customers' needs,'' said Richard Crabtree, president of parent company Nationwide Mutual Insurance. "We owe it to our policyholders to offer the best services and products when, where, and how our customers want them.'' A study has found that nearly 25 percent of customers will prefer to buy insurance through direct means by 2002. Nationwide is the nation's fourth largest auto insurer and fifth largest homeowners insurer.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above