National Pen and subsidiaries name MeritDirect as list manager

Share this content:
National Pen and subsidiaries name MeritDirect as list manager
National Pen and subsidiaries name MeritDirect as list manager

Provider of promotional products National Pen Co., its Canadian branch Perfect Pen & Stationary, and its educational marketing subsidiary Atlas Pen & Pencil, have named integrated marketing solutions company MeritDirect its list manager, says Stephen Berg, director of prospect mail marketing for the National Pen Company in North America. 

MeritDirect replaces Direct Media as list manager, Berg says. “The switch was really for our own marketing initiatives. We were starting to get some refusals and declines from mailers prior to the switch. MeritDirect focuses on b-to-b strategically.”

Though they are still in the transitional phase, MeritDirect and National Pen have been “working together corporately since the beginning of the year from a brokerage standpoint,” says Berg. Specifically, MeritDirect makes prospecting recommendations from its co-op databases for National Pen's North American business.

“We're looking for any potential or revenue opportunities through MeritDirect,” adds berg.  “MeritDirect has a sound management team and we're looking forward to a productive relationship and growing our business with them.”

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above