National Bank of Australia Wins NCDM Gold

Share this content:
NEW ORLEANS -- The National Bank of Australia received the gold NCDM Database Excellence Award yesterday at the winter conference.


The retail financial-services company, which serves 4.5 million customers in Australia, won the award for its database marketing program, which has been in operation since 1997. The program tracks customers' potential interest in services. It also tracks events, such as an upcoming loan renewal, then alerts bankers to the best times to offer services to the customers.


In the 12 months prior to September 2001, the program generated 1.5 million sales leads. Other winners of NCDM Database Excellence Awards include:


• a silver award to insurance provider State Farm, for its program of using discounts to cross-sell insurance products to its auto-insurance customers.


• a bronze award to discount brokerage Charles Schwab and CRM agency Quris, for their data-mining program that associates online and offline activities by customers.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above