Names & Addresses Wins Referee List
The file contains more than 30,000 active subscribers to Referee magazine as well as 180,000 U.S. sports officials.
Selects on the file include geography, gender and type of sport.
The file is 96 percent male.
It will put Furgiuele & Company to work mapping clients' customer journeys.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.