NAA Marketing Show: MediaSpan, WebSideStory Add Newspapers

Share this content:
ORLANDO, FL -- MediaSpan, which runs an online advertising network for 1,500 local radio and television stations, is expanding its ad network to include newspapers, the company said at the Newspaper Association of America Marketing Conference here this week.


"Whether it is audio streaming, podcasting or online display ads, our goal is to deliver new national revenue to our customers and the highest ROI for our advertisers," said Mark Zagorski, chief marketing officer, MediaSpan, New York.


MediaSpan also launched a suite of Web management tools to help newspapers transfer their content and classifieds online, wirelessly and in podcast format.


Also at the show, digital marketing firm WebSideStory, San Diego, said that Freedom Metro Information, a division of Freedom Communications, which operates The Orange County Register and other newspapers, will use its Web analytics solution.


The Orange County Register in Southern California, The Gazette in Colorado Springs, CO, and the East Valley Tribune in Mesa, AZ, will use HBX Analytics to learn how readers navigate their Web sites, which content they click on and which promotions they respond to.


Freedom Communications also will use the company's segmentation capability, aiming to target visitors on their sites better and sell more advertising.


Knight Ridder Digital, which operates 31 daily newspapers, also started using WebSideStory's analytics solution earlier this year.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here