MyPoints.com Removes the Wires

Share this content:
MyPoints.com, San Francisco, yesterday officially launched its wireless platform, MyPoints Anywhere. This service allows the loyalty marketer's 15 million consumers to earn points by answering surveys, responding to e-mail and shopping via their cellular phones, Palm VII and other devices.


This is the latest in the company's efforts in the offline loyalty marketing world. As an indication of its dedication to pursuing offline endeavors, the company announced its MyPoints Offline Services division this summer. The company has struck agreements with several traditional companies, bringing its loyalty currency to chains such as Albertson's, The Kroger Co. and Staples.


It also has launched MyPoints Dining, which allows members to earn points by eating at restaurants in the Transmedia network.


The technology for MyPoints Anywhere was developed by Clickmarks, Fremont, CA. MyPoints also said it has made a strategic investment in Clickmarks but did not quantify the terms of the deal.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above