Multi-Channel Holdings Buys Blue Martini Software
The transaction is valued around $54 million. The deal was announced yesterday. The purchase price represents a premium of about 63 percent over the closing price of Blue Martini's common stock Feb. 28.
Ecometry, Delray Beach, FL, has a client base of nearly 300 customers, including Urban Outfitters, Coach, Brookstone, Nine West and Lego. Blue Martini's retail customer base includes Kohl's, Gymboree and Harrah's.
Ecometry plans to tightly integrate Blue Martini's analytics, relationship marketing, configuration and e-commerce solutions into its order management and fulfillment solutions.