MSGi Reviews Strategic Options

Share this content:
Marketing Services Group Inc., New York, is reviewing its strategic options with financial adviser Goldman Sachs in an attempt to maximize shareholder value.


"Our stock is at a low partially because of our association with the Internet side of the business," said Jeremy Barbera, chairman/CEO of MSGi. "We've been punished as if we're a dot-com company, but we're not -- we're a direct marketing company."


Possible alternatives include the sale of the firm or an investment by a partner of MSGi, Barbera said.


Although nothing is definite, he said the firm is weighing all options.


"We're looking to continue to build this enterprise, but we can't necessarily do it given our current stock price," Barbera said.


Meanwhile, the firm is still working toward the integration of its Philadelphia and Boston operations with its New York office.


"The point is to have one fully integrated company known as MSGi Direct," Barbera said.


He expects the companies to be operating as one cohesive unit by May.


In November, MSGi cut back its New York staff in a move it claimed would eliminate redundancies within the organization because of the consolidation of three of its subsidiary companies -- Metro Direct, Stevens-Knox & Associates and The Coolidge Co.


Even so, Barbera said, the company plans to keep all of its current employees.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above