*MSGi Direct Streamlines New York Staff

Share this content:
MSGi Direct cut back its New York staff earlier this month to eliminate redundancies within the organization due to the consolidation of three of its subsidiary companies.


"As a function of identifying all the strengths and weaknesses within the companies, we were pleased to find that there were no gaps, but there were some redundant functions between the organizations," said Robert M. Budlow, senior vice president and general manager at MSGi Direct, New York.


As part of the continuing consolidation of the list companies -- Metro Direct, Stevens-Knox & Associates and The Coolidge Co. -- Budlow said that fewer than 10 employees were laid off on Nov. 17.


MSGi Direct has owned Metro Direct since 1987. It acquired Stevens-Knox in early 1999 and Coolidge in April of this year.


Those laid off primarily performed back-office functions that existed at all three companies, Budlow said.


He added that the New York layoffs did not indicate a corporationwide trend.


"With over 1,000 employees -- employees make MSGi Direct's business -- that's who we value the most," Budlow said. "However, on a daily basis we're always looking at this organization to make it better, faster and stronger."


Budlow said MSGi Direct has no plans to cut back its list business.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here