Msdbm/SourceLink Spin-off to Develop CRM Tools
McKim will be CEO of the new company, SourceLink Software Solutions Group. Both companies are owned by private holding company Jordan Industries. Co-founder Evelyn Schlaphoff will take over as CEO of msdbm/SourceLink, Los Angeles. SourceLink SSG, also based in Los Angeles, will offer Diamond Suite, a Web-based, CRM solution that coordinates in real-time customer interactions, both inbound and outbound, and business-to-consumer and business-to-business.
The suite includes Gold Digger, a data mining tool; CampaignCode Generator, software that makes direct marketing measurable and accountable; InTouch Media; a database-driven e-mail system; and DM Direct, a Web-enabled center for direct marketing. These products, which can be purchased separately, range from $50,000 to $75,000.
SourceLink SSG also provides CRM consulting, systems integration, outsourcing and fulfillment, creative and database development. Besides McKim, SourceLink SSG's leadership team includes Nadda Kabbani, director of sales and marketing; Jeff Jochum, chief sales officer; Chad Mitchell, VAR sales manager, and Araz Araradian, director of product development and customer support.