Msdbm/SourceLink Spin-off to Develop CRM Tools

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Robert McKim, the founder/CEO of msdbm/SourceLink is expected to announce today a spin-off company that will provide a set of customer relationship management software tools targeting midsize to large businesses.


McKim will be CEO of the new company, SourceLink Software Solutions Group. Both companies are owned by private holding company Jordan Industries. Co-founder Evelyn Schlaphoff will take over as CEO of msdbm/SourceLink, Los Angeles. SourceLink SSG, also based in Los Angeles, will offer Diamond Suite, a Web-based, CRM solution that coordinates in real-time customer interactions, both inbound and outbound, and business-to-consumer and business-to-business.


The suite includes Gold Digger, a data mining tool; CampaignCode Generator, software that makes direct marketing measurable and accountable; InTouch Media; a database-driven e-mail system; and DM Direct, a Web-enabled center for direct marketing. These products, which can be purchased separately, range from $50,000 to $75,000.


SourceLink SSG also provides CRM consulting, systems integration, outsourcing and fulfillment, creative and database development. Besides McKim, SourceLink SSG's leadership team includes Nadda Kabbani, director of sales and marketing; Jeff Jochum, chief sales officer; Chad Mitchell, VAR sales manager, and Araz Araradian, director of product development and customer support.


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