MSC Industrial Launches Web Site

Share this content:
MSC Industrial Direct Co. Inc. -- a distributor of maintenance, repair and operations supplies for industrial customers -- has launched MSCdirect.com.


MSCdirect offers customers full access to MSC's catalog of more than 450,000 SKUs. Available products are expected to increase at a rate of 40,000 SKUs each year. Orders placed via MSCdirect will move directly from the customer's desktop to the floor of the distribution center.


MSC Industrial Direct, Melville, NY, also launched a marketing effort that will include direct mail, telemarketing and a customer-training program.


For the 2000 fiscal year, the company will mail approximately 22 million pieces of literature aimed at strengthening MSC's core business and increasing both Web site traffic and general consumer awareness of MSCdirect. The mailings will include 8.75 million brochures to be sent to prospective customers, 13.5 million brochures to existing customers and a four-page insert explaining how to use the Web site for the 500,000 recipients of MSC's Big Book, a catalog that includes supplies for industrial customers.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above