MS Society extends work with Epsilon

Share this content:

MS Society extends work with Epsilon


By Lauren Bell

The National Multiple Sclerosis Society has signed a five-year renewal contract with longtime database marketing services provider Epsilon.

Epsilon will work with the society's national headquarters, as well its 54 chapter offices across the country, to increase retention and loyalty among MS Society constituents. The agency's proprietary database platform captures and houses constituent information obtained through the society's Web site, event registrations, information requests and other sources. It also tracks direct mail campaign responses.

“Our strategy in managing relationships with constituents is opening up the movement to help them join in any way they choose, and that's largely the purpose of the database,” explained Julie Butcher, EVP of information technology, National Multiple Sclerosis Society. “We're constantly moving forward, and right now we're working on deeper integration of Epsilon with other tools, as well as more focus on volunteer engagement and tools to support volunteer engagement.”

Epsilon has held a contract with the society since 1985. The national society depends on direct mail, its national Web site and the efforts of local chapters to communicate with constituents. It also uses e-mail marketing services from Convio. The society's biggest marketing push is around MS Awareness Week, which is the first week of March. The society has set a goal of raising $1.25 billion by the end of 2010.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above