MRM Bolsters Custom Publishing Through New Buys

Share this content:
MRM Partners Worldwide, the customer relationship management arm of advertising agency McCann-Erickson WorldGroup, has bought TPD, London, and its Seattle sibling, Fluent Communications, in an effort to bolster its custom publishing business.


Both acquired firms will function as independent units of The Publishing Agency International, MRM's custom publishing and branded content network.


Terms of the sale were not disclosed.


"What this effectively means is that MRM has five publishing agencies in five cities -- London, Madrid, Amsterdam, Seattle and New York," said Simon Kelly, president of Fluent.


With this acquisition, The Publishing Agency will have 300 executives in those cities and projected billings this year of more than $120 million. The Publishing Agency produces branded content to increase customer loyalty and retention for clients.


In 2000, The Publishing Agency bought the Netherlands' vdBJ Communications Group, followed by Reporter, a Spanish custom publisher.


The acquisition of Fluent gives The Publishing Agency more depth in online custom publishing. Fluent integrates online, print and e-mail messages into a single communication program. Clients include Microsoft Corp. and The Spiegel Group.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above