MP3 Launches Targeted E-Mail Service With Elektra Entertainment

Share this content:
MP3.com, San Diego, has joined forces with Elektra Entertainment, a division of Warner Music Group, to debut MP3.com's singleserving e-mail service. The service is designed to introduce consumers to various new music from major labels via demographically and geographicaly targeted e-mail. The initial application of the singlesrving e-mail service is expected to feature Elektra recording artist VAST.


Singleserving delivers a streaming full-length radio edit of an artist's single, encoded in MP3 format, to consumers. The e-mail also contains a link to the artist or label's web site, a viral forward-to-a-friend link, radio and MTV request links. A "buy" button that can be linked to a label-selected retailer allows the user to purchase music immediately online.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here