Monster Selects Unica's Affinium

Share this content:
Unica Corp., Waltham, MA, said yesterday that career site Monster.com selected its Affinium 6 software to provide centralized offer management and tracking across its U.S.-based marketing communications.


Monster will implement Affinium 6's customer predictive analysis and demand generation solutions, including campaign management for cross-channel execution, real-time interaction management and permission-based e-mail marketing. Monster expects to improve its consumer experience by delivering personalized and targeted offers and content based on each member's profile and interactions across all channels.


"A key aspect of the growth of the Monster brand has been our job seeker base," said Matthew Resteghini, director of consumer relationship marketing at Monster.


The homegrown system Monster currently uses has very limited personalization and targeting capabilities, he said. The company expects to begin the implementation process this month.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here