Money Mailer Buys Houston Rival

Share this content:
Mailing franchise Money Mailer LLC has bought Town Shopper in a Houston-area coupon co-op consolidation.


The acquisition of Town Shopper, Houston's oldest and largest privately owned cooperative direct mail company, makes Money Mailer the leader in that market. Terms were not disclosed.


Characterized by its red, white and blue envelopes with coupons, Money Mailer has 100 categories of local business and mails eight times a year to 105 million households nationwide. It claims more than 30,000 advertisers.


Town Shopper's acquisition expands Money Mailer's mailing universe from 150,000 homes to an estimated 400,000 in Houston.


Based in Garden Grove, CA, the 23-year-old Money Mailer will add 73 million coupons each year to its Greater Houston mailings. The first mailing is due the first week of January. The company's local franchise will switch to Town Shopper's mailing schedules of nine times a year.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above