MMA Starts Marketing Effectiveness Initiative

Share this content:
Marketing Management Analytics Inc., a marketing analytics provider, announced yesterday the launch of its Marketing Effectiveness on Demand initiative. It includes products and services that the Wilton, CT, company said lets organizations improve marketing effectiveness.


Marketing Effectiveness on Demand combines data integration and advanced analytics with consulting and analytic tools.


Clients can assemble integrated marketing databases that bring together data from inside and outside the enterprise and keep the data current. Companies can use this updated information through a set of tools and econometric models that track the return on marketing programs as well as enable ongoing marketing plan simulation, optimization and forecasting.


Sunny Garga, MMA president and chief operating officer, said "clients can expect a minimum of 15 percent improvement in marketing ROI in the first year after adoption, with continued improvement year after year. The program investment will typically pay out in 18 months or less."


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above