MindArrow, PrimeResponse Join Forces

Share this content:
MindArrow Systems Inc., Aliso Viejo, CA, a Web-based application service provider solutions vendor, and PrimeResponse Inc., Cambridge, MA, a business-to-consumer relationship marketing vendor, announced an agreement this week designed to help organizations improve marketing effectiveness and customer interaction.


The agreement will incorporate MindArrow's eBrochures into PrimeResponse's relationship marketing solution, Prime@Vantage. EBrochures are Web-based multimedia messages combining video, audio, graphics and hyperlinks into compressed files delivered via e-mail or downloaded from a Web page.


This integration will allow PrimeResponse customers to deliver rich media marketing communications from a Web browser interface. Customers that create text or HTML-based marketing offers via e-mail and the Web can use eBrochures to build and execute targeted marketing messages. Customers will also be able to distribute the eBrochures independently or in conjunction with text and HTML-based marketing campaigns.


EBrochures solutions do not require plug-ins, players or streaming, so companies can deliver high-quality video messages even over a dial-up connection. In addition, MindArrow's Web-based, self-service solution allows sales organizations to send and track one-to-one rich media messages to individual prospects while allowing marketing organizations to develop and manage complete eBrochure campaigns.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here