Millionaire.com Promos To Piggyback on MGM's 007 Sales
The campaign will ride MGM's DVD and VHS sales for its recent re-release of its James Bond 007 series of motion pictures. The inside packaging for both movie formats will advertise the three firms' Web sites while also including sweepstakes offers for their offline businesses.
Millionaire.com -- an online and offline publisher of content about wealth and adventurism -- will have inserts in the movie packages that will promote its Web sites and will offer a chance to win a free, one-year subscription to its Millionaire Magazine.
"The James Bond character represents the type of connoisseur lifestyle that our target audience can identify with," said Chip Chambers, director of marketing at Millionaire.com. "We view our publication as a connoisseur's guide to life. So branding-wise, this is really a good fit."
Virgin Atlantic, a London-based airline that targets international business flyers, will offer U.S. buyers of the motion picture series the chance to win a trip for two to London. MGM Home Entertainment, a division of Metro-Goldwyn-Mayer Inc., Santa Monica, CA, will use the packaging to drive viewers to www.jamesbond.com.