Millard Announces Upcoming Co-op Survey

Share this content:
Millard Group Inc., Peterborough, NH, announced yesterday that it is accepting multichannel retailers, including clients and non-clients, as participants in its upcoming Online Co-op Survey to be fielded in October.


The firm's quarterly surveys are conducted to provide catalogers and Internet retailers with insight regarding consumer attitudes and shopping behaviors on the Web.


Each survey consists of 20 questions about online shopping that participants e-mail to their customers as a link to a secure Millard Web site. The questions are asked in relation to the specific retailer's site. The responses are tallied by Millard and shared with each participant with specifics about its customers and aggregate data from the entire survey. The cost to participants is $750.


The October survey will contain questions regarding the effects of increased comparison shopping online, the impact of e-mail initiatives and the usage of shopping drivers. It will also include questions about consumer moods and spending tendencies, including when consumers anticipate starting and ending their holiday shopping and how much they plan to spend by channel.


The next survey will be Millard's post-holiday survey, which will be fielded in late December or early January.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above