Microthin to Make 5 Million Mouse Pads for McAfee Inserts
The super thin pads are 15 millimeters thick and weigh less than an ounce. Microthin was able to get the U.S. Post Office to authorize the insert without an additional increase in postage.
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As data collection grows easier, predictive models become more viable. However, there's still work to be done.
Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.
The Digital Analytics Association announced several new officers and appointees to its Board of Directors.