Microthin to Make 5 Million Mouse Pads for McAfee Inserts
The super thin pads are 15 millimeters thick and weigh less than an ounce. Microthin was able to get the U.S. Post Office to authorize the insert without an additional increase in postage.
It will put Furgiuele & Company to work mapping clients' customer journeys.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.