MicroStrategy Debuts New E-Business Initiative

Share this content:
MicroStrategy Inc., an e-business software provider, yesterday launched a new e-business strategy designed to make it easier for companies to do business with the company.


The centerpiece of the strategy is a Web store, located at www.microstrategy.com, where customers can demo, configure, upgrade and order software directly online via a standard pricing model. MicroStrategy hopes to make it easy for thousands of companies to order software and conduct business with MicroStrategy in a haggle- and hassle-free environment.


Store visitors will be able to purchase MicroStrategy software, technical support, education, consulting and documentation online or over the phone in an easy-to-use format. In addition, there will be standard contracts, pricing and discounts.


"This new e-business strategy represents an evolution of our business model to take advantage of the Internet," said Michael J. Saylor, president/CEO of MicroStrategy Inc., Vienna, VA. "As e-businesses like Dell, Oracle and Cisco have proven, the Internet is often the easiest, most efficient way for customers to conduct business."


In addition, MicroStrategy said that this new strategy creates an offering for almost any business with a database, from the six-person start-up to the 30,000-employee company using the technology to serve millions of customers via Web, wireless and voice.


MicroStrategy historically has been positioned at the high end of the business intelligence market. Smaller companies that were not serviced by the company's direct sales force now will be able to benefit from the same powerful software utilized by larger firms.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here