Microsoft, R.R. Donnelley Push eBook Development

Share this content:
R.R. Donnelley & Sons Co., Chicago, and Microsoft Corp., Redmond, CA, will partner to provide consumers access to a developing database of tens of thousands of electronic book titles accessible via Microsoft's Reader Software, a new application for delivering books online.


Neither company offered plans for embedding commercial content into electronic books, but the ability for companies to cobrand or target messages to readers via their computers takes the use of the Web as a distribution system to a new level. And it presents challenges to manufacturers of electronic book readers or content, who likely will feel threatened by Microsoft's foray into the marketplace.


The eBook business has been growing steadily over the past five years and publishers have expressed more willingness to work with electronic book publishers and manufacturers of reader hardware. A key stumbling block, however, has been the lack of high-powered companies willing to coordinate the technology.


This deal eliminates that problem. Microsoft will license key technology tools, including digital rights management technology to Donnelley, and Donnelley will work with partners to convert print titles into electronic titles that conform to the Open eBook specification.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above