Microsoft Previews CRM Product

Share this content:
Microsoft Corp. previewed its first CRM product this month, Microsoft Customer Relationship Management.

MSCRM, which was built using Microsoft's .Net technology, will include account and contract management, lead management, activity and task management, calendaring and business-management functionality. It also will have a sales-force automation application for creating product catalogs, quotes and orders. The customer-service module will manage contracts and e-mail as well as service requests. A customer portal will provide access to sales and support information and can be used in conjunction with the customer-service capabilities for online chat.

Microsoft will sell a standard version of the suite, starting at $395 per user, and a professional edition with user licensing for $1,295. The software will exchange data with Microsoft's desktop applications including its Outlook and Internet Explorer as well as with its back-office applications, such as accounting and financial packages.

The suite is scheduled to be generally available by year's end in North America. International versions ship in the first quarter of next year.

The product is targeted to companies with 50 to 500 employees. Microsoft said it aims to compete with FrontRange Solutions' GoldMine, Interact Commerce's Sales Logix and products from and The company does not intend to compete with software partners such as Onyx Software, Pivotal and Siebel Systems. The company's Great Plains division has a reseller agreement with Siebel.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above