MGM Mirage Picks CRM Suite

Share this content:
Resort and casino operator MGM Mirage will use the Ascential Enterprise Integration Suite to help identify and fulfill individual customer needs across the company's eight casino resorts in the United States, Ascential Software Corp. announced yesterday.


The MGM Mirage will use the suite to integrate, profile, cleanse and load 50 million customer records and 400 million transactions into a new data warehouse in real time. Guest services, operations and market research will use these results to plan marketing, incentive and direct mail campaigns.


"To compete in the crowded casino resort market, we need a detailed understanding of our guests to provide them with entertainment options and offers that will make MGM MIRAGE their preferred resort," said Michelle Messina, MGM Mirage executive director corporate marketing.


Messina said initial implementation is expected to take approximately three months.


Ascential Software is located in Westboro, MA.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here