MetaResponse Teams Database With Call System

Share this content:

MetaResponse Group Inc. is debuting a service at DMA•06 in San Francisco that combines a consumer database with automated calls to prospects.

ProspectsExpress is a 110 million-name consumer database covering all U.S. households having telephones. The database is fed from telephone exchanges on a continuous basis in addition to the yearly white pages update. This database is overlaid with public data, such as income data from tax records, for better targeting selections.

"The strategy behind the launch is to provide mailers with a new, rapid way to reach consumers and generate high-quality prospects, literally overnight," said Al DiBlasi, vice president at MetaResponse Group, Deerfield Beach, FL.

The automated, digital, outbound telephone survey system can make 3 million calls a day. The system's voice recognition technology lets call recipients speak back to the system.

Outbound calls are built like surveys. The first question asked is whether they wish to participate in a survey. Recipients who opt in for the survey are presented with a digitized human voice that delivers a custom-scripted set of questions. As the recipient answers each question, the system collects the answers, localizing the responses to their particular record in the database.

"ProspectsExpress addresses the challenge of generating quality consumer leads rapidly," Mr. DiBlasi said. "It can be used to learn more about the installed base, to raise brand awareness, drive traffic to a retail store, drive traffic to a Web site or to generate quality prospects with a full postal address and working phone number."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above