MessageMedia, Wachovia Bank Sign E-Mail Marketing Agreement

Share this content:
MessageMedia Inc., Boulder, CO, a permission-based e-mail marketing and customer care service, said yesterday that it will provide e-messaging delivery and management services for Wachovia Bank, N.A., a Southeastern bank. The agreement with MessageMedia will enable Wachovia customers and Web site visitors to choose to receive an e-mail newsletter and e-messaging from the bank.


The monthly e-mail newsletter will provide financial information on a vareity of topics as well as information about Wachovia's online products and services. Wachovia, with headquarters in Atlanta and Winston-Salem, NC, also will use e-messaging to notify customers of special offers and promotions.


Current customers and visitors to Wachovia's Web site who opt in will be able to subscribe to the newsletter and e-messaging service. MessageMedia will help Wachovia build and utilize the bank's list of newsletter and e-messaging recipients.


"Wachovia understands the importance of establishing and maintaining long-term relationships with customers," said Chris Roberts, director of financial accounts at MessageMedia. "Messaging is a powerful tool for customer retention and a great contributor to customer satisfaction. We are pleased to be working with Wachovia to help keep its customers in touch."
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here