MessageMedia Signs E-Mail Deal With Starwood Hotels

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MessageMedia Inc. signed a 14-month deal to provide e-mail messaging services to Starwood Hotels & Resorts Worldwide Inc., the company said yesterday.


The hotel chain plans to send multimedia promotional campaigns to its opt-in database and to members of its Starwood Preferred Guest loyalty program.


MessageMedia also said the contract calls for it to build and deliver Starwood Hotels' monthly e-statements for its Preferred Guest members.


Starwood Hotels operates more than 725 properties worldwide. MessageMedia is a permission-based e-mail messaging service provider based in Superior, CO.


Financial terms of the deal were not disclosed.


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