Merkle Unveils Mortgage Accelerator

Share this content:
Database marketing agency Merkle, Lanham, MD, launched Mortgage Accelerator yesterday, a suite of analytic marketing services and solutions developed for mortgage bankers to locate the best prospects for offers.


Mortgage Accelerator combines multiple data sources and analytic techniques. It debuts Feb. 2 at Merkle's inaugural Mortgage Forum in Newport Beach, CA.


The suite unites Merkle's proprietary consultative approach with new data and technologies created by Merkle for use by clients in the mortgage industry. It includes Lifestyle Lists, which are ready-to-use lists that categorize prospective mortgage customers based on their unique life stage and situation, and the GeoMarketing Index, a tool that combines macro- and microeconomic information such as housing starts, ZIP+4 data and individual consumer data to improve marketing strategies and results at a geographic level.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here