Merkle promotes Dempster to CMO

Share this content:

Relationship marketing agency Merkle promoted Craig Dempster to CMO, effective January 1. He has worked for the company since 2006, most recently as VP of its Content Solutions Group. He reports to chairman and CEO David Williams.

In the newly created position, Dempster is responsible for the marketing and communication of the company's brand through press, whitepapers, company trade shows and advertising. He will also communicate the company's emerging capabilities unique to each industry vertical.

“Our biggest goal for year ahead is to deliver Merkle's brand message to the vertical markets we support,” Dempster said. “We have always focused on Merkle's CRM brand, and now we're starting to develop solutions and staff based on the needs of each vertical – and we have to think about unique ways we will communicate to each one of those verticals.”

Dempster declined to specify how many direct reports he has. The major industries Merkle works with include retail, pharmaceutical, travel and entertainment, insurance, financial services and fundraising.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above