Merkle, Digital Impact Form Alliance
As part of the alliance, Merkle and Digital Impact will offer DM solutions, including Web-based solutions, and provide strategy and execution for permission-based online marketing campaigns.
Sara Spivey, CMO of Bazaarvoice
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Three new, key data points are coming into focus