Merkle, Digital Impact Form Alliance
As part of the alliance, Merkle and Digital Impact will offer DM solutions, including Web-based solutions, and provide strategy and execution for permission-based online marketing campaigns.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
A lively panel during #AWXII reveals how you—and consumers—can get the most from customer data.
Marketing chief Jon Iwata says the theme's poster boy, Watson, is outfitted to scan customers in the cloud.
The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.